9 EVENT-MARKETING IDEAS FROM DISCOVERY CHANNEL

Main tool for organizing and planning large-scale events organizer is additional advertising company. The most urgent question for TV industry workers and professionals in the field of advertising.

Discovery Communications is always very successfully copes with its tasks in the field of marketing. The use of modern technologies in organization activitiesBranded Discovery Channel always a huge success!

 1. Graphic design and decor

Simultaneously on different walls of the room put the video pane. Bar tables decorated with graphic words “style” and “imagination.”

 2. Location with panoramic wall

Platform for event organizers chose Hall Frederick P. Rose Hall at Lincoln Center with large panoramic windows in the wall.

3. Green screen

To strengthen the new advertising program «Naked and Afraid» channel Discovery, organizers set fotobanner with green screen, through which guests could bein the skin of reality show participants.

4. Picturesque photo zone in treehouse

Another photo area became the scenery to show «Treehouse Masters»..

5. Designer gifts from the bar Oprah

Specialty gift evening on Channel Oprah had a cocktail Moscow Mule which treated guests from tin cups with logos, everyone could carry a mug home as a souvenir.

TV channel TLC took the largest hall event in which guests enjoyed drinks from the bar, lounge area and a red carpet.

 Treats in the hall provided the company TLC Georgetown Cupcake, the protagonist of the show DC Cupcakes.

Channel gave visitors an opportunity to replace the wheel of racing cars at an impromptu pit stop station.

To collect feedback was invited to write reviews on Twitter, which is instantly displayed on the interactive wall.