Organization of the exhibition – an effective resource for the organization and conduct of socio-cultural and market research, as they give interested organizations an extensive application information. Each exhibition is a kind of a very specific slice of the market situation, it makes it possible not only to search for the relevant markets, but also to participate enter these markets through the most effective ways. Each exhibition – an important and what is valuable, its broad in terms of material costs part of the marketing plan for any organization that participates in it as an exhibitor or visitor, especially organizer.
The main advantage of the organization of the exhibition is its audience and form of contact with her. First, you and your potential client are in “neutral” territory, which permits them to communicate in a relaxed atmosphere. In this case, your product, with high-quality design of the stand, is presented in the best possible way. Second, the cost of coverage in such a short time, such a number of potential customers is much smaller than due to other types of advertising, especially if the exhibition is specialized narrowly. Thirdly, visitors are not only going to look specifically at the exhibitors, but also pay money for it, so they will try to get for yourself the greatest possible amount of information. In addition to presenting your product or service person, you can not only provide a place for potential customers detailed information about your offer, but also to provide it with any materials from business cards to full information about your company on the CD-ROM.Noting features such as participating in the exhibition: